The Content Creators’ Guide To Attracting Better Brand Deals in 2023 and Beyond – Part 1: Building A Niche
Great news: You don’t need millions of followers to make a living as a content creator. Most people who land brand sponsorships have fewer followers than you think. Micro-influencers—accounts with less than 25,000 followers—make up a large portion of brand sponsorships. This is because micro-influencers—and even nano-influencers (<10,000 followers)—often see higher engagement rates than macro-influencers,…