With more than 970 million users worldwide, TikTok has become the most popular platform. But did you know that you can also earn money on it? This article delves into the different ways to earn money on TikTok. Tiktokers who manage to make a living from their content on TikTok are often very young and very creative.
They have managed to establish a very large audience by creating a lot of content. The most famous of them earn millions, but it is still possible to earn money on TikTok and make a place for yourself on the social network. So, without further ado, let’s dive into this blog and learn some of our best tips to make money on TikTok and monetize your activity.
1. Create attractive content and find a nice
To make money on TikTok, you’ll need to be very creative. On TikTok, everything goes very fast, and there is so much content that an unknown tiktoker one day can reach a huge audience only a few weeks later. TikTok is a social network where engagement is very strong, and sharing is important. The virality is, therefore, maximum, and if you make quality content, your profile may be shared, re-shared, and so on.
Do research on tiktokers who talk about what you want to do. Create content regularly. You’ll need to use great SEO to get viewers to find your videos. Choose relevant keywords that match your videos and what you are presenting in them. You can study successful tiktokers in the same field as you and see how they reference their videos; this will help you identify the right keywords, challenges, and hashtags to make money on TikTok.
2. Promote your content on other platforms
Don’t hesitate to publish your TikTok videos on all social networks to increase your brand awareness and revenue. Instagram and Twitter are great tools to make a post go viral. And that’s what you need to increase the reach of your content, gain subscribers, and therefore increase your revenue. However, be careful not to use your content on competing formats such as Reels or YouTube Shorts, or else your posts will be reduced by the algorithm.
Remember, the more subscribers you have, the more interactions you have, and the more engagement you have, the more you will be able to charge your partner brands for collaboration and earn money with all your social networks. To be accompanied in all your steps as an influencer, connect with brands, and access interesting campaigns.
3. Receive donations from your audience
Every TikTok account holder can buy Coins, the social network’s virtual currency. Sixty-five coins cost about 1 dollar. When you do a Live on TikTok, other tiktokers and your audience will be able to send you virtual gifts, paid with Coins. You can turn these Coins into diamonds, which will be converted into money on PayPal. To learn more about the conditions of access, please visit this dedicated page. To access the possibility of making Live on TikTok you must have at least 1,000 subscribers.
4. Access to the creators’ fund
TikTok remunerates the creators of content on the platform. The conditions of this remuneration are more or less opaque; impossible to know in advance what you can earn, although the fund is endowed with more than 250 million dollars. Information is regularly added to the TikTok blog on the subject. Some sources speak of 0.4 cents per 1,000 views and 20 dollars per million views. To be able to access the “Creator Fund”, you will have to:
- Be over 18 years old.
- Have at least 10,000 subscribers on TikTok
- Have more than 100,000 views on your videos in the last 30 days
- Post original content, and follow the rules of TikTok
- This fund aims to encourage content creators to publish more and more original and attractive content, but it will never be your only source of income.
5. Collaborate with brands as an influencer
Brands have budgets dedicated to influencer marketing and need tiktokers to reach specific niche targets in their market. These collaborations can be in the form of free products to start with but can be monetized at sometimes very high prices depending on your audience. To give you an idea, the average payout for a tiktoker is $0.01 to $0.02 for each sponsored view on TikTok.
If your video reaches 100,000 views, it could bring you 1,000 dollars. However, there is nothing to stop you from negotiating your rates. Always keep your editorial line and objectivity if you partner with brands and earn money. Your audience loves you and follows you for that, and if you choose to put forward a product that does not correspond to your target or that you do not really like, you risk losing precious subscribers.
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